Things we love: Our Greatest Fear —Marianne Williamsonit

February 6th, 2012

Our Greatest Fear —Marianne Williamsonit

is our light not our darkness that most frightens us
Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light not our darkness that most frightens us.
We ask ourselves, who am I to be brilliant, gorgeous,
talented and fabulous?
Actually, who are you not to be?
You are a child of God.
Your playing small does not serve the world.
There’s nothing enlightened about shrinking so that other
people won’t feel insecure around you.
We were born to make manifest the glory of
God that is within us.
It’s not just in some of us; it’s in everyone.
And as we let our own light shine,
we unconsciously give other people
permission to do the same.
As we are liberated from our own fear,
Our presence automatically liberates others.

—Marianne Williamson

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FAQs: Website Design by Exousia

November 15th, 2011

What content do I put on my website?
Information about your business , the products that you sell, and services that you offer will be the highlight of your website.  Other information to be included on your website is information to the target audience of your website.  For example, a auto dealership’s website  could have a auto payment calculator as a convenience for the site visitor.  Articles are also nice to include on your website.  If you need assistance with content for your website we can assist you with that as well.

How often should I update my website?
A website can be updated as frequently as possible to keep the content fresh for returning visitors however a website should be updated at least quarterly.

What if I already have a website?
We can keep your same domain if you desire, and host your website on our servers or you can even keep your same hosting if you would like.  We would then re-design your website the way you want it in a way that your target audience would be the most responsive.

Read more FAQs at Exousia

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3 Reasons Your Logo Matters

November 4th, 2011

Your company logo may in fact be one of the most important initial business investments that you make. Think of three companies and note how quickly you can recall their logo. Now consider three cellular telephone companies, are you able to just as quickly recall their logos based just off of the type of business or service they offer?

 

1. Brand Recognition

Your business is attached to your logo. As we learned in the exercise above, we have the ability to recall thousands of logos using several different prompts – the company’s name, the company’s type of business, etc. Recalling text advertisement isn’t quite as simple. The logo should be well thought out. If it is poorly done or added as an after thought then not being remembered is a risk you take.

 

2. Communication

Your company logo is the first impression you make on the general public. Before the customer opens a piece of mail from you, enters your store, or reads your advertisement, your logo is quickly scanned and filed away in their memory for future encounters. This simple logo communicates visually to your customer what your company offers, and a high quality logo says that your company is focused on providing an exceptional product and great customer service, it sets the tone for your business before you ever even interact with your customer.

 

3. Credibility

When the logo is easily remembered, and is used across the spectrum of the business from advertisements to letterhead, business cards to signage, it creates credibility for your business and helps your business to stand out in the industry, setting them apart from other competitors and increasing your chance of being recalled when a customer needs your product or service.

 

Working with a skilled graphic designer who understands the most important elements of logo design including simplicity and color options, and one who is willing to listen to your ideas and concerns is your first step in the advertising success of your business. Exousia Marketing Group has experienced designers on staff eager to assist you.

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Your Business Card Still Matters…

September 23rd, 2011

Though the world has taken on an Internet presence with more businesses, more social interactions and more sales being handled solely electronically, the rectangular card-stock business card still holds value as an essential marketing tool.

In Person Connection

We can interact with hundreds of people online in a day, but internet interaction can    never replace face-to-face connection with a potential client. Having something tangible to  leave with a client as they venture off to ponder their own business decisions is more than  memorable, it’s almost mandatory.

Brand Recognition

Logos on business cards provide immediate brand recognition to our clients and potential customers. Each time they catch a flash glimpse of your logo image when they open their wallet or desk drawer, is a reminder of your business. This information is then readily retrievable from memory when someone asks for a recommendation or even when they have their own need for your service.

The “I’ve got it together” appeal

It is necessary to have a few business cards on you at all times. For closing business deals, for requesting follow up – you need to be prepared and professional. Handing a business card to your potential client says “I’ve got it together” more than asking them for a pen so you can write down your twitter handle.

Social Media

Until the day that everyone is on Facebook, Twitter or Linkedin, business cards will be a relevant part of your marketing tool box; and it’s a great opportunity to list your social media contact information for potential customer’s as well.

      

Business Cards Can Be Modern

While business cards have been a very long standing business essential, it hasn’t stayed in a stale state. As a result of greater technology, business cards are more graphic and interesting now than ever before. Though it’s inevitable that some will simply toss your business card in the trash moments after it has been exchanged or miss place it on their desk, there are new technologies that can help to insure that your information is saved. Exousia Marketing Group now offers bar code business cards – the modern way to promote your person-to-person business. All of the information on your business card is coded into the bar code. Your customers, friends and clients simply need to take a photograph or scan the bar code with their mobile device to capture the information, and it will always be with them.

Save Now

Right now Exousia is offering 20% off of bar code business cards orders; there is no better time to update this vital business tool to a more modern version.

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Save 20% on Business Cards with Bar Codes!

September 21st, 2011

businesscardscanflyer

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Enhance Your Business: Social Media

August 22nd, 2011

According to Facebook statistics there are currently more than 750 million users engaged in Facebook and 50% of those users log in at least once each day – in fact, people spend more than 700 Billion minutes on Facebook per month. Facebook and other Social media outlets have taken over the advertising realm due to the mass volume of users – and the fact that many of their users log on four or more times per day from work or home and are fully engaged in the content presented to them, a difference between social media outlets and television or print commercials!

But if the mass amount of viewers doesn’t spark your desire to create a Fan Page for your website, consider these benefits to your business:

  1. Improves your SEO – Having a Facebook Page improves your search engine optimization (SEO) when you link your Facebook page back to your website – thus driving more users to your company site. Additionally, because Facebook ranks so highly in search engines, it is more likely that your Facebook page will show up near the top of a search engine result than it is for your company website to do so.
  2. Creates Connection - It keeps you connected to your fans and strengthens your relationship with your customers and offers them the ability to freely discuss your business – basically, free testimony!
  3. Maximizes Exposure – It creates another presence on the web for your company – gets your name out there, and allows vendors and consumers alike the opportunity to interact with you and learn about your company.
  4. Cost Effective Advertising – It’s free of charge – allowing you to keep fresh advertisement on the web and keep the earnings in your pocket. Promote current specials and engaging activity to drive users to your website without paying for advertising.
  5. Time Effective - It can be updated using an RSS feed – so what you post to your blog or website becomes automatically available on your Facebook. This provides you with a wide range of advertising platforms with one click.

Remember that Exousia Marketing Group can help with your website, graphic, and social media needs, don’t get stuck in a rut when you have an entire team behind you!

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5 Fabulous Ways to Fresh Website Content

August 17th, 2011

Keeping your website content fresh is nearly as important as a grocer stocking his shelves with unexpired consumables. For a consumer or follower to repeatedly visit a source only to capture the same product or knowledge as he did before would be discouraging if not completely boring, and trying to rope that visitor back in even with the freshest content may not be likely. Losing your audience is like your veins running dry, your active readership and consumer base is the life blood of your business. But you might find yourself feeling stumped when it comes to updating the content on your website, fortunately there are a few simple tips that can keep your website with an updated feel.

1. Determine the frequency of your posts:

It might be unrealistic to update your content daily with quality information or product updates that your audience and site visitors will desire. Trying to provide content each day may leave you overwhelmed, therefore you may not provide your readers with quality information worth reading. Instead opt for 2-3 times per week or a schedule that works for you.

2. Consider a Calendar:

When preparing your update schedule, consider a calendar to tune readers in – For instance on Monday’s might include how to related information and Friday might be a link day where you link to another blog or website that relates to your product or website.

3. Invite  Guest Writers:

The visitors to your site are interested in the subject matter you provide, and using a guest writer can take the information to a different perspective. Consider using guest writers and offering them the opportunity to place a link to their website in that post – Guest writers will appreciate the link building and offer your readers fresh content

4. Subscribe to feeds:

Subscribe to RSS feeds on blogs, websites or news sources related to your topic. It’s easy to miss important news, but these subscription services offer important subject related matter right to your in-box. You might find that there is news your reader should know, or a topic you want to express an opinion on, these subscription features can be considered writing prompts and help to replenish your content when you’re not sure what to write about next.

5. Encourage Reader Participation:

Reader participation makes a website feel populated, think about when you last visited a website that had no feedback, and outdated content – it offers the similar feeling of walking down the stark concrete hallway of an abandoned building. But you can use just one comment from a reader to spark a populated look and feel to your site.
Using the comments from your blog or website is also an excellent way to incorporate social media into your website. For instance if a reader comments on your music related site about how they think Janet Jackson will win Best Vocalist this year, use that comment to direct your next blog post titled “Best Vocalist 2011: A Tough Competition” and then highlight your social media sites with “Calley from Iowa has her heart set on Janet Jackson’s win this year. Who do you think will win this tough competition?” And be sure to link back to your blog/website related article.

Remember, an abundance of content does not come overnight. Using multiple sources and a flexible schedule that incorporates your readers will build your web content over time allowing you to maintain your credibility for well written articles and high quality products. As always, Exousia Marketing Group is here to help you grow, and we are ready to assist you with your graphics, marketing and website needs.

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Dr. Will Moreland Interview (You Need A Life Coach)

November 27th, 2010

  We want to shed spotlight on a powerful business man and author that  has launched and taken off into many successful businesses and has an a major impact on many other businesses. He is a successful entrepreneur that has the ability to look into a situation and people and provide insight and oversight to help business owners and individuals develop and excel to the next level.

  His name is Dr. Will Moreland the CEO, life coach and author. We recently conducting an interview with this power pact life coach see what he has to say.

How did you get started as a life coach

Well it was really from my desire to help people in a more organized manner. I noticed that most people had similar problems, obstacles and issues. So I turned my passion into my profession.

What qualifies you to be a life coach?

I don’t claim to have all the answers, but I do believe it is a combination of my struggles, experiences and commitment to personal development that qualifies me. I have special schooling and training as well, but I lean more on my experiences and results of those I have coached.

Who needs a life coach? & Why

Good questions. I am asked this all the time. Simply those who are ready to move to the next level in their career and life. People who are ready to max their potential. To help people understand the need for a life coach, think about Michael Jordan, Tiger Woods and Beyonce Knowles, they are all great at what they do. But each of them has coaches that help create systems that will exploit their talent. Beyonce has a vocal coach that shows her how to use her voice more effectively. To me success is like a combination lock, if you know the numbers it will open for you. I help people find the numbers.

I help my clients become comfortable with acknowledging what they love, their

purpose. Many people are aware of what they would love to do in life, but they have become stuck in the normalcy of life. Working jobs they hate, and living a life they are sick of. Once they are comfortable with their purpose, I help create the road to take them to their destiny.

What is the best thing about being a life coach?

Helping people become who they were designed to be

What advice would you offer anyone considering obtaining a life coach?

Do it now!!!

What would you say are the top three skills needed to be a successful entrepreneur?

Passion, Persistence and Patience

What references would you advise especially for entrepreneurs?

Obtaining a mentor, joining their professional associations and know your industry

How can any one contact you who want you to be their life coach?

Several ways, my website is www.minoritymindset.com., my email is drwillmoreland@gmail.com or info@minoritymindset.com Facebook http://www.facebook.com/drwillspeaks

How do you define success? Doing what you were designed to at your best

What is the best way to achieve long-term success? Live to leave a legacy to others.

If you could talk to one person from history, who would it be and why? Reginald F. Lewis, who was a Baltimore business man, who became the first African-American to head a billion dollar company. After reading his book, he became instant motivation for me.

What book has inspired you the most? The Bible

How do you go about marketing your business? What has been your most successful form of marketing?

To be honest this is a weak area for me, but word of mouth has worked very well for me. Client referrals can’t be beat………….results are impressive.

If you were conducting this interview, what question would you ask?

Why do most people live average lives? Answer, because they simply don’t believe extraordinary is possible!!!

 



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Is it work taking a risk? If not why are you doing it?

October 18th, 2010

I found this on a blog that I thought was really great & inspiring, we must really be willing to take a risk in order to excel to the next level, even when it doesn’t feel good.

Now there are four basic things we can do with risk. Number one, we can transfer it. This rarely works with dreams and visions, but when you are driving your car there is risk. So each of us have transferred that risk to our insurance companies. The next thing you can do is avoid risk. How do we avoid risk, by putting that dream right on the shelf and leaving it alone. Thirdly, we can reduce risk, by studying, getting with the right people and so on. Lastly, we can accept risk, this is the route I would suggest for anyone wanting to achieve great things.

Take a look at the entire blog, it is really great.

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New Marketing Tool To Increase Web Traffic

September 20th, 2010

Thumbtack is a new service that Exousia is testing, it is said to increase your page rank which will make it easier for potential customers to find you online. Thumbtack does make it easier to post links because you can link to Linkedin, Facebook & Twitter using their services. This is a relatively new service but I believe that it is growing and will be a wonderful tool to use. What is it you may ask well it is a place that allows you to advertise your services and products for FREE by the way. It will also make a post on Craigslist for your product & service. Some people have even posted products & services that they are looking for. It allows you to view people who are looking for various services, who knows you could find someone who’s looking for something that you offer. You can even
bid on the offer and they’ll send the buyer a quote and it will tract all of this information in your account. We’ll definitely provide more and more information as we continue to follow. Right now Thumbtack appears to be a great place for marketing & networking. It takes a minute to setup the account but I believe it is worth it.

http://www.thumbtack.com/Graphic-Design-for-Print-Web-Services-Puyallup-WA/service/81999

Exousia Marketing Group offering print and web design graphic services including business cards, flyers, domain name registration etc…………

 

 

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