How authors can sell Books in Store

Authors, Why Spend Thousands?

How Many Books Will I Sell?

How authors can sell Books in Store

The average number of books sold is often said to be a figure like 1-250.

Many authors spend time writing, editing, formatting, blogging, tweeting, facebooking, developing a website, writing sequels, supporting other authors and working a fulltime job while writing part-time…to   sell a few books.

 Set Goals

  •  The first goal is to get regular sales of any kind because regularity will help your sales remain consistent.  If you feel that your writing skills are improving, even if your books aren’t selling, take heart and keep writing.
  • Don’t just focus on the numbers, because, it’s not just the numbers that matter; it’s how many readers benefit from your books that really matters.  Focus on your readers and, naturally, both your books and your marketing will be better with your readers in mind.

It’s Not Easy To Be Discovered

There are millions of books available for sale and there are a number of reasons that tens of thousands of books hardly sell at all:

  • Content is lacking
  • Little or no marketing
  • Ineffective cover
  • Poor editing
  • Author’s writing skill

Don’t Get Discouraged

  •  Research the idea before you write.  See what’s already out there to determine your book’s potential.
  • Don’t rush.  Quality affects long-term sales through word-of-mouth, customer reviews, and branding.
  • Get feedback from your target audience and fellow authors.  Evaluate your plot, portrayal, writing style, formatting and cover etc.
  • Make or buy a cover that will specifically attract your target audience.  If you have a quality book, the cover can be very influential in giving your book maximum selling potential.  Write an great short piece.  A few sentences on your product page are the only thing that will determine if the customer will click to “Look Inside” or not.
  • Since you want to look like a professional author, good editing, good formatting, a professional appearance, a professional author photo and an effective biography are necessary to develop a professional online presence.  Create content that will attract your target audience.  You want to attract people to visit your author platform by searching for relevant keywords through search engines–if the content fits your book, these are people who may enjoy your writing.
  • Spend a lot of time writing and a little time marketing every week.  Marketing will pay off in the long run.

If your book isn’t selling well, there is need for a change!  Seek advice from people with experience.  Exousia has the experience and is just a call, email or click away!  Contact us at

Check Out Our Other Author Blogs

Keys to A Best Seller’s Book Cover

Authors, Market Books That Sell

Author’s Website



Project Management

Authors, Market Books That Sell!

Project Management

Did you realize that you should begin marketing your book three months before you publish?  This will give you time to build a following and create some excitement.  People will be anticipating your big reveal.

 Your Target Audience

  • Who am I writing to?
  • Age?/Gender?
  • Educational Level?
  • Ethnicity?
  • Geographic location?
  • Values/Interests?
  • Is the book solving a problem for this group?
  • Groups favorite activities?

Don’t think that your marketing decisions should only be based on your preferences.  You are marketing/ promoting to others, not yourself.  So, remember, be effective and be able to connect and communicate with the interest and values of your target audience.

Authors Can Create A Blog

Blogs inform and introduce ideas in a simple, non-threatening way.   They don’t overwhelm the readers with too much information, and hopefully, will tempt readers to look for more.

The most cost-effective promotion and marketing strategy is via online social networking.  Start by establishing an author’s blog/website.

Write about interesting things related to your book’s subject matter—but not about your book itself all the time.  Interview other authors in your genre and ask book bloggers and authors to review your books; some will.  Find and study some successful Author blogs- why are they successful? 

Contact your local newspapers, in your current area, and your hometown; you may be chosen as  the “local boy/girl makes good” article.  Libraries, book clubs, and civic groups also like to host local authors.

Answer all email and blog comments from your readers, and compile an email contact list of fans. This is very important- You can use that list to announce and promote your subsequent books to them.

Manage Social Media

Are you on Social Media?  If not, you need to be so that you can meet and befriend the people that can help you.  You must learn how to make connections and relationships by liking and commenting on various posts, images, etc.  Hopefully, they will begin to do the same for your content, and support your interests.  You should pick a single online networking or discussion site, either Facebook, Google +, Goodreads, or Twitter and become a valuable contributor there.  Also, you might occasionally join in on blogs and discussion forums in your book’s genre or topical area(s) of interest because this is where your target readers are likely to be.  Hang out in those places to make friends and learn how to humbly mention your book(s) and create curiosity. Remember, don’t overdo self-promotion; learn to give comments, likes, not ‘self’.

Contact Your Favorite Authors

What better way to gain support than from fellow authors because they offer the best advice, and in some cases, may even offer to help endorse or publicize your book.  Create a list of your favorite authors or authors in your genre, and send them an email.

Display professionalism

Your book is competing with millions of other titles for the attention, consideration, and purchasing dollars of your target reader.  You must give the reader every impression of being as professional as your competitors—and never amateurish or “self-published.”  “Brand” yourself as an author and your work.  Etch out an original “niche” in the book marketplace based on a catchy concept, theme, or image that will appeal to your target readers and distinguish your work from all others in your genre.  Do you know the look that will ‘capture the spirit’ of your book title?  You need a cover that connects with your target audience.  Does your book cover design say “read me?”

  • Be patient: Take your time to do things right rather than rush to publish.
  • Test your final draft on people with writing and editing skills, but especially members of your audience of target readers.
  • Then, carefully edit, proofread, format, lay out, and design your book cover—and preferably, have those tasks done by hired, objective pros. What you may think are “little things”—typos, misspellings, bad punctuation—will be tell-tale signs of “amateur” to many browsing customers, and you’ll lose them.
  • Make sure your cover looks professional—like a major publisher’s.  Remember a cover is not about what you like; it’s about what your target reader likes.  Don’t just grab some images off the Internet.   If you’re not a graphic designer, spend a couple of hundred bucks and hire one.  It will be one of the best investments you’ll ever make.
  • Use your “brand” in everything you do to promote your work: book covers, author photos, blog designs, promotional copy, business cards, etc.  This combination will guarantee that your “brand” will become solely identified with you, making you and your work memorable for your target readers.

Prepare for Your Book Launch

Start well & finish well.  Now that the book is finally published, organize a book tour, contact book groups and get to know them, invite your friends and family, and then their friends and family, to a book signing, send out press releases, talk with local radio stations, magazines, papers, etc.  Remember to feature your book on your business cards.

Always remember that Exousia is available to offer exceptional & professional expertise if needed.  

web design word or tag cloud

Author’s Website

web design word or tag cloudTips for Establishing A Successful Website

  1.  Try to use your name as the domain name for your website; this makes it easy for followers to find you through search engines.
  1.  The design should express your theme.  Look at your site, can it answer specific questions?  Will people easily know your subject matter?  Are the tone, attitude and mood of the site relevant to your reader?
  1.  If self-published, consider including a sample book chapter because readers will get a view of your writing style and (hopefully) will be enticed to see what happens next.  If using a publishing house, check with your publisher before doing this.
  1.  Include an email sign up/subscribers page.  Fans can then receive updates and news about upcoming events on your site.

As an author, your name is your brand, and for any brand, a website is an essential element to promote you and it is often considered to be the resume.  Provide links to articles you’ve published, blogs for your current books, a ‘previous works’ page and an ‘about page’.  It’s never too late to promote a book and  as fans find your site, they’ll find publications which will interest them, and hopefully entice them to  purchase your products.

Five Basic Pages That Must Be Included To Ensure Website Success

Biographical Information 

Where and when were you born?  Where did you grow up and does this influence your writing

  • Inspiration – What inspired you to become a writer in the first place? Where do you get inspiration today?
  • Major Accomplishments – Have you won any awards?  This section is also a good place to include a list of published works.
  • Present Status – Where are you living now?  Do you have another job?


Contact details are an essential part of your website because you are connecting yourself with the literary world and countless opportunities to get your writing career exposed. Your local library may ask you to do a book signing, or you might be asked to inspire children at your local school and use your book. A film company may contact you about purchasing the rights to produce your work on screen. A publisher may contact you about publishing your manuscript, or you may get offered freelance work. The possibilities are endless but nothing will happen if people cannot reach you.

You do not have to list your phone number or your residential address.  Your visitors will reach you via a contact form.  Your visitors fill in the required fields, and without even seeing your email address, can send a message to your inbox.


Publish small samples of your writing to build your audience.  Display links to articles or stories you have published on other websites.  Many writers talk about the writing process, provide inspiration and create a published version of their writing journey over time.  For established writers, a blog is also a good place to display information about events, like author talks, book signings or launches.  You can display your blog on your actual website or create a link to a blog set up elsewhere.

Benefits of blogging?

  • Blogging attracts a larger audience.  This is an excellent way to keep your fans informed.
  • Blogging can lead to further publishing opportunities, i.e., a publisher might come across your blog and see some potential in your writing.
  • Your blog may read like a story – this is a good springboard for a longer published piece.
  • Blogging improves your writing because you are frequently writing new articles.


Make certain that your book is available on your website; this is very important, especially for self-published authors.  If you don’t set up a shop, there should be links to sites where your book is available for purchase.  To sell your work – it needs to be readily accessible.  Readers should be able to buy a print copy or an eBook with ease.


Give readers a glimpse of your writing.   If self published- publish at your discretion.  Check with your publisher when posting samples of a work that is under contract.  Your sample should impress upon readers your style, your talent and your voice.  It should show them what you’re all about, like a preview for a movie.  Think about what your writing sample says about you as an author. Who knows?  A potential reader may buy your book, or a magazine may hire you as a freelancer based off the sample seen on your website.

Building an author platform can be time consuming and overwhelming.   Always remember that Exousia’s expertise will make this necessity an easy choice.

Book Cover Design

Keys To A Best Seller’s Book Cover

Do you judge a book by its cover?  We all have bought at least one book just because the cover caught out attention.  Many times, as we begin to read, we realize that the cover has nothing or little concept of the contents of the book.

Book Cover Design

An author may be the brand behind their novel, but they may not necessarily choose the bookcover that represents them.

Just how important is a book cover?  We use book covers to determine the worth of a book, the kind of story that might be told within, and whether or not we should take it seriously and buy it.  Does the book cover stay true to the story within?   It is so important to market to your ‘targeted audience’ because they will identify with the cover and be more likely to buy.

While it’s important that a writer’s skill is in creating the stories, it is still wise to have some opinion  about the cover’s design.  How much control does an author have when it comes to designing the cover of their story?  Unfortunately, it varies because a publishing house may override the author’s choice.  If not self-publishing, then the author must trust the publisher’s choice, because they are the experts in graphic design or marketing and their main goal is to market and sell the book.  Some publishers discuss/plan with their authors; others are in full control.  Authors who self-publish have complete control over the design of the cover, but, considering that authors are not designers, this can be good or bad .

There are ways to avoid damaging your book’s branding when designing your own cover or negotiating with a publisher by avoiding obvious book cover mistakes.

Don’t Sabotage Yourself by:

Not having any budget for good cover art design

Keep some money set aside- budget for the cover.  Put aside few hundred dollars if you want a professional book cover without having to sign a contract to pay royalties to the artist based on your future sales.  It isn’t only the words that have to speak, the cover is what makes your audience pick up your book and what will stop them from putting it back down.  Don’t underestimate its importance.

Using the wrong image 

Using the wrong imagery for your book could leave your reader feeling misled or confused.  Just because the cover may be similar to a successful bestseller doesn’t mean it’s for you.  Don’t copycat- be original.

3.  Using an image found everywhere

There is a big difference between using a photograph that has been published in a National magazine, using a photograph downloaded many times from a stock image website or using an image less circulated.  A national magazine graphic or  overused stock image is familiar and stale.  Be original!

4.  Poor editing and graphics

Planning on publishing an eBook?  You still need to think of print quality.  Make sure you get the back cover designed as well, even if you only need the front, because you may decide you want it to go to print later.  Make sure your cover looks excellent on a large scale and it will look great in all formats.

5. Will it stand the test of time?

When considering a book cover, do your best to entice your audience by using  interesting designs or themes.

Always remember that Exousia is available to offer exception & professional expertise if needed.  

Website Security is vital

Website Security

Website Security is vital

Starting in October, 2017, Google Chrome users who use the “Incognito” mode will be warned when visiting any site that isn’t protected with a SSL Certificate.  All sites that collect user information will be labeled “Not Secure”.   This security warning will appear regardless of the mode that the user chooses to access a website.

Let your guest know their security is important to your company.  Tell them to avoid a “Not Secure” site, and to look for “HTTPS” in the address bar.  This proves the use of a SSL Certificate, which encrypts your visitor’s sensitive data.

Make My Site Secure:

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