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Many small businesses do not create a marketing budget. This could make a huge difference in your business.  Even if it's a small budget.  Every business should allocate a certain amount of money to marketing.

Let's not continue in 2017 by saying that we can't afford marketing because the truth is you CAN'T afford NOT to.

We've complied a list of our most popular Promotional Products that you can afford with a reasonable budget and still bring awareness to your brand.

 

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If you're at a lost of words and are not sure which products are best for you and would like some assistance and or ideas.  Feel free to contact us at 706-925-1759 and we'll be more than happy to assist you.

 

 

5 Apps to be successful

5 Apps that Empower Entrepreneurs to Be Successful!

5 Apps to be successfulSome of the Apps below, are some that we think are just phenomial.  We use some of these apps as well as recommend them to our clients.  We’ve heard so many good things about each of these wonderful apps.

 

Acuity Schedulewww.AcuityScheduling.com

Have you ever double booked yourself for an appointment or forgotten about it all together? It’s impossible to be in two places at one time or recover from a missed appointment. Luckily, there is now Acuity Schedule! An innovative website and app that allows you and your clients to schedule and manage your calendar with just a few clicks. Ultimately, Acuity will help get you to where you need to be, when you need to be there. Check it out!

 

Mail Chimp – www.MailChimp.com

Business owners must know their business. Who is your target market? What is your top selling product? How much traffic is your website generating? If you haven’t already, tap into Mail Chimp. This clever technology empowers users to grow their business and improve email marketing! Clients receive sometimes hundreds of emails daily; you want yours to stand out from the rest! Start a campaign, design professional emails, organize your database, and stay connected with Mail Chimp!

 

HootSuite – www.HootSuite.com

Facebook, Instagram, Twitter, LinkedIn …the list goes on and will probably never stop growing. Let’s face it, social media has become a critical part of small business marketing strategy, but when it pertains to your business, work the social media platforms,  don’t let them work you! Hootsuite enables you to manage and post on multiple media avenues simultaneously, up to 5 at a time! Time is truly money, so save some by using this nifty site. With Hootsuite you can like, post, and repost smarter, not harder!

 

Asana – www.Asana.com

Team work makes the dream work! As a business owner, leadership, organization and communication can make or break your team! Download Asana and let this new app/website be the pillar of your success! Asana provides various essential features such as task assignments, to-do list, team chat & calendar! This app keeps you on your A game and ensures you and your team are moving forward in the right direction. Getting the work done! Check it out, you won’t be disappointed!

 

17  Hatswww.17Hats.com

17 Hats is exactly what is says it is! A website that offers a great deal of helpful features when organizing your contacts, calendar, and business processes for you and your clients. 17Hats conveniently connects with QuickBooks and accepts payments via PayPal. Being fairly new, we are looking forward to added features such as multi users and integration with other entities like Mail Chimp. The annual/monthly fees are reasonable when considering the benefits. This website is leading against its’ competitors; a sure thing! If you wear 17 hats in your business like most entrepreneurs, check it out!

Evernote – www.Evernote.com

Running a business can easily become overwhelming when considering the various tasks that need to be managed on a daily basis.  Evernote is another great way to stay on top of your many responsibilities as an entrepreneur!  Features include creating to do lists, organizing documents, and archiving bills & receipts which is one the best, among other things. Don’t let your work pile up and become a task that you can’t tackle; look up Evernote, you will be happy that you did!

successful-business_zyBmBtHu

5 Keys to Being a Successful Entrepreneur

There are a number of keys that are necessary to be successful, but we’re only going to focus on five of them in this article. In order to be successful, an entrepreneur must be consistent and persistent. Some of the most successful entrepreneurs received more NOs before they received their first yes. Failure is a part of being a successful entrepreneur but even in the midst of not just one but many failures, you must not give up. You must be consistent in your efforts and persistent at being successful.

Another vital key to be successful is to be clear in your vision. It’s always difficult to reach a destination if you don’t know where you are going. A major mistake that entrepreneurs make is not being clear. It’s important to define early who you are, who you are marketing to, and what goal you want to reach. Without clarity, it’s difficult to accomplish your goals and even harder to have others echo or assist you in achieving your goals.

Are you willing to take risks? If so, great you have a good chance at being a successful entrepreneur. Every successful entrepreneur must be willing to take risks. It’s always great to see everything all laid out in plain view, but many times in business it’s not that simple. You will not always know what turn to take next, and need to take a risk, because maybe it will work and maybe it will not, if it doesn’t remember the first key, don’t give up, just be persistent and keep trying.

There are certain risks that can possibly be avoided with the proper guidance. What I’m really getting to, is to have a mentor. Having a mentor is a vital key to being successful. Wisdom and experience always supersede education. Reading books are great and having knowledge is necessary, but having a mentor to give real and practical insight can make the difference in the success or failure of every entrepreneur. A good mentor will provide advice, insight and resources that will assist you on your road to success that may never be found in a book.

As you read at the beginning of this article, there are a number of keys necessary to be successful, but the final key that we are going to discuss is in order to be successful you must be “BE A LIFETIME LEARNER”. You will constantly learn new technologies, laws, regulations, procedures and more. This will only happen if you commit to being a lifetime learner. If you are not open to learning new things frequently then your business will not grow, it will remain stale and stagnate. I believe you are a learner and that you are willing to learn if not, you probably wouldn’t be reading this article. I encourage you to continue to learn, grow and follow the keys mentioned above and you’ll soon find that success is right around the corner.

 

We build relationships

No Networking! No Business

We build relationshipsYou read it right! If you choose not to network then you don’t have a solid business. Networking is a vital key in a business. People do business with people. People enjoy interacting with other people, and most importantly, with people they trust.
Many people are skeptical of network marketing and pyramid schemes, but isn’t it amazing how successful many of them are, even if just for a little while. One of the main reasons so many multilevel networking businesses are so successful is because people do business with people that they know and trust. Building relationships with people is the key to networking.

We love our local businesses and our local consultants, but if they don’t network, they will not be successful. There is an old saying that you may have heard and it says that a close mouth doesn’t get fed. With this being said, it is important to NETWORK if you want your business to grow. If you don’t talk to people, they will never get to know how awesome you are. If they don’t know you they will never trust you. The other great part of networking is, not only will people trust you and do business with you, but they also, will share your business with others in their network; this is FREE marketing.

There are a number of great marketing tools available, however, nothing beats FREE marketing. There is nothing better than getting referrals from customers that are pleased with your products and services. When you network with others, not only will you possibly receive new business, but you also have the opportunity of meeting other wonderful business minded individuals that you too may be able to help. There may be someone in your existing network that has been in need of what someone else has, and if you’re able to be there and make that connection; it works out for everyone, you’ve just positioned yourself to be an asset in that person’s network.

One valuable thing to remember when networking is that it should be a two way street. You should be bringing something to the table and they should be bringing something to the table, it may not always include new clients or customers immediately, but it may include great resources or information that will help take your business to another level. It may even be a connection of someone else that you really need to connect with. When you build a really strong network, you will see that it is very instrumental to your success.

Good Health = Better Business Practices

There is a plethora of information that discusses many issues regarding the effects that poor work habits have on health. These topics can range anywhere from complications from sitting over long periods of time to staring at a computer for too long. Work-induced stress is a known major culprit for health issues throughout the working world. But did you know that on the flip-side of this topic is the devastating impact that poor daily health habits have in the workplace.  Poor health choices in life create habits that not only lead to poor health, but are also indicators of poor business habits. The recurrent practice of poor habits are usually reflected in less than best marketing practices.

Here are four example of poor health choices that can result into poor marketing choices.

business-exerciseLack of exercise translates to lack of energy and stamina. When thinking about counting the costs before making a commitment to do something; it just doesn’t make sense to begin a project that you never intend to finish. Yet this is exactly what happens to business potential, when we do not strengthen our bodies. Physical activity strengthens the mind as well as the body. The benefits of physical exercise in a daily routine have significant impact on, and produce a positive outcome for your business goals. Regular exercise promotes positive mood, improved cognitive control and working memory, as well as significant improvement in coping with the day to day stress that comes with running a business and keeping up with fresh new marketing strategies and the constantly changing market trends.
Lack of portion control is daily diet translates to lack of discipline in other areas of life. Lack of portion control can result from not knowing the proper portion size.   Yet, on a larger scale, this poor life habit can really be the manifestation of lack of self-control.  One researcher suggests that we are enslaved to the environment. This means that without ‘self’ taking control, self allows the environment to be in control.  Business owners and marketers must be proactively in control at all times with situation awareness and strategic planning.  The habitual practice of not having self-control can be a great indicator that there are other areas in life and business that may need re-visited.

exhausted-business-people-675x320Lack of sleep at night translates to lack of focus and forgetfulness. If the mind and body are not getting the right amount of sleep, it puts your entire day in jeopardy in many more ways than mentioned here. Lack of sleep affects how we interpret events and greatly impairs the ability to make good judgement calls. Lack of sleep can also be linked to lack of discipline as well. It is important to be disciplined in all areas of your life so that you can reach your full potential in every area of your life, especially in matters of your business success.
Lack of rest, leisure and relaxation translates to lack of creativity and flexibility. Working hard is rewarded by resting, relaxing and playing hard. When a person does not have adequate rest and relaxation between work and everyday duties in life, they decrease their flexible reasoning ability. For anyone in business, and especially in business marketing, creativity is the bread for your butter. Without creativity, there is nothing to make your business stand out from the rest of your competitors. So it is imperative to ensure that you are planning scheduled breaks to rest, relax and rejuvenate your mind!

These are just a few of the many impacts that your health has on your business and marketing practices. If you can identify with some of these poor health habits, it’s never too late, you can start incorporating these healthy living and business tips to improve your marketing practices today!

Here’s some more tips to keep your business healthy….

Be sure to visit www.exousiaexcel.com to find out how to keep your business healthy in 2015!

Also, don’t forget to March into savings this month with this great wristband coupon! Hurry and grab hold of great savings today with this time-limited promotional item.  Offer expires at the end of this month.

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How to get your customers to LOVE you!

When thinking about the many ways to get your customers to love your brand, it is tempting to become so engulfed in the neuroscience involved in finding your customer’s algorithms when it comes to branding and marketing your business that you forget the basic building blocks of developing real relationships with your customers in your business. The science behind building your brand is a necessary skill yet all the prescriptive science in the world can neither amount to nor replace the value in fostering a solid relationship of trust and respect between you and your customer.  The science of branding will help you to acquire new customers, but it takes more than science and gimmicks to get your customers to stay with your brand.  Although your brand may not always directly reflect your character, know that your character will always directly impact your brand!

Here are some tips on the basics of relationship building to ensure your customers will continue showing you love throughout the years!

We have found that the key to your customers loving your brand are found in the simplicity of LOVE itself.  The simple truths of LOVE are usually overlooked in science and yet have stood the test of time as consistent, durable and reliable. Inscribed in a historic letter written in the second century, we find realities that are more powerful than any scientific maxim and more weightier than any artistic adage known to man. Below are several ways your customers can easily fall in love with your brand as described in the most reliable book of truth known to man!do-you-love-me_personalityhacker


BE PATIENT AND KIND

Can you imagine a time when you worked what seemed like an entire year filled with 60-hour work weeks and you were still eons awayLove Cards from reaching your goals or quotas? You were ending the longest season of the year and all you could dream about was kick starting your week-long holiday vacation by making up the sleep deficit that you acquired over the year. For some of you, this scenario probably wasn’t too long ago. For others, maybe that’s how you feel right now. You have an insatiable expectation for rest that only a heavy dose of sleep can satisfy! At that time all you could think about was accomplishing the one last goal ahead of you (sleep) and nothing was going to get in your way of it.  However, the only problem was that when you got home you were met with a never-ending list of things to do with your family for your ENTIRE vacation week. Instead of taking a moment to control your frustration, you (like many others) most likely relented to retaliation and in the heat of that moment, began to view your family as your enemy and the antagonist of all rest. It is really amazing how impatient and unkind we become when our expectations are met with the unexpected.

Using this same scope of perspective, it is easy to see how the pressures of quotas, deadlines, goals and even the responsibilities that come with business growth can cause you to forget that the customer is on your side. When you have been dealt a measure of chaos and challenge, whether its a boardroom meeting or a bathroom cleaning, never allow one temporary moment of frustration to become a permanent record of damage to your brand. We all have been there at some point or another but it is an oxymoron to be a major in marketing while being a minor in customer service. Don’t let a great customer get away by not minding (and reminding) your manners. Always be patient and always be kind to your customers and team no matter what the situation is: it will pay forward adding value to your brand as it pays off adding value your bottom line!


BE TRUSTWORTHY AND PROTECTIVE...

Just like a personal relationship requires trust and security in order for it to be strong and lasting, your customers deserve yLove Keyboardour brand of integrity and guaranteed quality. You cannot just go through the motions of a faithful relationship without actually being faithful. You have to be proactive in keeping the relationship in motion with your honesty, loyalty and integrity. No matter how attractive a person may be, a relationship built on self-centeredness will only last for a season.

In a business relationship, it is also imperative to protect the interest and values of the other person and not just yourself. If your customers cannot trust you because you do not protect their interest, you can be sure that those customers will not be with you for the long-haul. Your customers may stick around long enough to get whatever promotion or seasonal gimmick they bought into, but if you want to keep them it will take more than the attraction that brought them. Once the infatuation of the season’s promotion is gone, it’s going to take some much vested commitment, loyalty and consistency to gain and keep the trust of your customer while protecting their interest at heart.


Just as there are instructions and insight on what love is and how it behaves, there are also warnings on what love it not and the behaviors to avoid at all costs. If you stay away from the rest of the love-opposites listed in the rest of the passage in 1 Corinthians, you will discover how easy it will be for your customers to not only fall in love with you, but stay in love with your brand too!Website Donts

DON’T BE DISHONORING… Just recently I called to make an appointment for my son at a new clinic that we chose because of their excellent advertisement for medical care. The facility was flawless and the medical teams’ records of success were impressive.  As a new patient-customer, I was filled with many promised expectations from the attraction of this medical facilities’ stellar advertisements.

The first time I called to make an appointment I had a lot of questions to ask because this hospital used a completely different system than the one we were used to. I thought everything was going well until my ten-minute phone call ended and I was met with a very contrasting view of reality that opposed my prior expectations.

The phone clerk thought she had hung up the phone and began ranting on about how many annoying questions I was asking. I suppose she expected me to already know these things. I can only imagine how she might have felt that she had lost out because she didn’t meet her appointment quota for the day as a result of my ranting questions.  But that wasn’t the only thing they lost that day: they also lost my trust.  Although we attended our scheduled appointment, we never went back.

This is just one example of how easily all the years and money of brand building can be wasted in just one moment of thoughtless frustration. Needless to say, we found another place where our expectations were met. Not only did that business lose our trust, it lost the trust of others who haven’t even tried them because we became advertisement for them about what happened.

Whether you have patients, clients or customers, make sure your brand does not dishonor it’s supporter in the same manner as this business did. On your busiest and most challenging days, take a second to do a self-check or buddy check. This includes checking the tone of your voice, checking your physical demeanor when communicating and most importantly checking your attitude!


Website DontsHere are some other dangerous behaviors to stay away from when getting your customers to love you:

  • DON’T BE SELF-SEEKING…  Love gives. Selfishness takes. Invest in finding out what interests your customers, even if it is something that does not interest you. If your interest is only in things that will benefit you, you may be your only customer.
  • DON’T BE EASILY ANGERED… Even if a customer is in the wrong, maintain your peaceful composure at all cost because the next customer is watching!
  • DON’T BE FULL OF PRIDE… It is okay to have pride in what you do, this is an important attribute of being marketable; but being full of pride is being full of yourself. Remember, no-one can see themselves with their own eyes. We all must rely on a mirror or another set of eyes to know what we really look like.
  • DON’T BE BOASTFUL… Let your work and reputation boast of itself. It is never attractive to hear people brag about themselves, and this holds true for businesses as well. If you think you can do bad all by yourself, be prepared to carry that business all by yourself too!

Finally, always remember that LOVE never fails! LOVE is consistent no matter what is going on around it and LOVE will stand the test of time through all economic crisis and social-political transitions. When your customers know you are invested in them and their interests, it will show and they will know! Show your LOVE by being consistent in how you care for them. Never let a bad day or bad moment ruin a long-term relationship with any customer. You can read more on all of the attributes of love as described here in 1 Corinthian chapter 13.Love Never Fails

At EXOUSIA, we love serving our customers and helping them to achieve all their business marketing goals and this year we will be hosting an event that we think you will absolutely LOVE! This September, in Atlanta and Augusta, Georgia, Exousia will host our 5th annual networking summit-of-the-year: Exousia Small Business Networking Summit (ESBNS).

ESBNS is the place where you will meet and speak to some of America’s greatest business leaders as well as grow and show your business brand with other small businesses like you! There will be phenomenal guest speakers, a panel full of business marketing SMEs, lots of vendors to help you promote your business, as well as a chance to receive an evening of one-on-one guidance to help you grow your business and brand to a greater level.

Stay plugged in to EXOUSIA to find out more about how much ESBNS means to your business growth this year – you do not want to miss out on this and the many more surprises that will be coming your way in 2015!

Tune in on Facebook with us for more information! Or if you’re on Google+, we want to hear from you, we know you have something to + 

 

Really? Another resolution?

 

NEWSLETTER PICTURE - JAN 2015 - Smart GoalsThis year came rolling in with the same momentum as the record-setting tsunami that hit Lituya Bay in 1958.  February is here and the question now pervades: what does your business have to show for it?   Just like 2015, every New Year is preceded by an old year that ended in over-indulgence of food, fun and festivities – one where discipline and focus become buzz-words of the year past. This is what makes January an attractive month for resolutions. However taking a deeper look into the national track record of January resolutions we find that most resolutions are very short lived in comparison to actually planning out and setting smart long-term goals!

 

It is estimated that 45% of Americans made at least one resolution this past January, yet only two-thirds of those same Americans will keep their resolutions beyond the first month. It is also estimated that only 8% of those goals will be keep to the end of the year. When speaking in terms of resolutions, the more consistent option for many is to resolve not to make a resolution like 39% of Americans. With those facts in mind it is wise to consider the factors that affect goal-setting success when planning marketing goals for your business.

Since goal-setting is directly tied to your business success, it is imperative that your goals go through a mission-priority filter. Here are a few goal-setting tips to help you start and end this year with measurable and marketable success!

#1 – Take the necessary time to analyze, assess or appraise the state of your business! Do you have an accurate picture of what is going on behind the scenes of your business? The more raw and measurable data you have about your business, the more substance you have to improve with. Having a realistic measure of every internal and external element of your business will give you an authentic picture of where your business is going in relation to where you need and want it to be.  An authentic evaluation of your business will get you back on top of your marketing goals. It is easy to make a goal and achieve it, but if that goal is not meaningful to your bottom line then it can and will waste time, energy and money.

#2 – The better you are at managing your time, the better you will be at achieving your goals. Most marketing professionals are creative geniuses and their creative art is expressed through their innovative means of marketing. New ideas are the fuel to their passion. However, for many, new ideas can lead into a time-warp of no return and no ROI. Learn to manage your time effectively by filtering every new idea through your business’ bottom line or mission statement. (By the way, if you don’t have a bottom-line mission statement, you probably have been wasting time up to this point so you can add that to the this list of tips as number 6). New ideas are merely new distractions if they take you away from your priorities!

#3 – Establish and engage an accountable-commitment relationship. Accountability and commitment are two sides of one coin: a one sided silver dollar cashes in no value. Small business owners should seek to invest in accountability relationships like an industry mentor, business developer, or a successful business/leadership coach. Ensure that everyone on the team is committed and has an accountability partner to help keep them focused on the goals. Without proper accountability, commitments will eventually fall.

#4 – Always revisit and stay personal with your market place! Staying current within your market demographics will keep your business up to date, relevant, and essential in your market economy. One of your on-going goals should be to stay relevant and reliable within your market. Don’t get stuck in an old and easy routine of doing business as usual. The community economy is always evolving and your business should be both constant and changing as the community evolves. This means your practices and strategies should change with the culture while your principles and quality should be a constant and reliable expectation. Find the balance between what really works and what could really work better. This means always staying up-to-date with the newest technologies and fads and getting personal in your market place.

#5 – Never lose sight of your bottom line. Choose no more than two core long-term goals from your business statement that drive your bottom line and make sure that every single short-term goal and future decision supports it. Revisit your mission statement and make sure all your goals are tied to them. Do all that you can to make sure your entire team is committed to meeting these goals and be the head cheerleader and coach of staying focused on your goals!

The bigger picture to remember about goal-setting is that those who intentionally set goals are ten times more successful at reaching their goals then those who did not plan goals at all. So whether you have your goals in motion, have your goals in mind, or have fallen off the goal-given path you started this year, the good news is that it is not too late to make or improve your marketing goals. Know that Exousia Marketing Group is always here to help you stay at the top of your marketing success.

Branding

Marketing & Branding, using these 10 Quick & Powerful Tips

Branding

You want to establish your brand, but you’re not sure exactly where to start.  We’re going to get you started by providing 10 quick & powerful branding tips.  Branding doesn’t have to be as difficult as it appears.  Enough chatting we did say quick right!

  1. Make sure your branding message is clear and straight to the point.  People will not trust you if they can’t figure out what you’re doing or what you’re offering.  Your message should speak to and relate to your audience.
  2. Have a logo & include it everywhere on everything (social media, web page, letterheads and even email signatures)  Your logo is your brand!
  3. Have you ever thought of wearing the same color as your logo when you’re out representing your business.  If your logo is green, then wear green.  Colors are more powerful than you think, when they see green they’ll think about your brand.
  4. Allow people to get to know YOU!  People buy from people they trust, if they get to know you it will increase their trust in you, therefore they will buy from you and began to trust your brand.
  5. Make sure that your product/service is measuring up to your brand.  Success will not last long with an extremely impressive appearance but your customer service is horrible.
  6. Be consistent and reliable.  Getting the business and sales is not enough.  In order to keep that trust we mention above, you have to be consistent and reliable in order for your brand to remain in good standing.
  7. Locate your niche and stick to it.  Your niche will help you brand your business.
  8. Remind your customers and potential customers about your message.  All of your marketing efforts should redirect, and affirm your branding message.
  9. Know and use what makes you stand out.  You have to identify what makes your brand stands out.  Once you know what makes you stand out, use that to expand your brand.  If you know that your supreme customer service is what makes you stand out, then use that as part of your branding slogan.
  10. Allow your branding message to speak to and drive your marketing efforts.  Get to know your audience, your niche and speak to them. Let them see, hear and get to know your brand and be consistent once they know it.

I know we said they would be quick and powerful.  I believe these simple 10 branding tips will assist you in your branding efforts. Effective branding does not appear overnight, it takes time, planning and effort, notice finances were not included in the list.  Out of the 10 branding tips provided above, none of them included finances.   Always make sure that your audience is clear on your message, that’s what branding is all about.

Make your brand stand out!

Favicon

Get a website faviconFavicons

Website development has improved because of numerous features that have been created and brought into design. One great feature to incorporate in your site is the Favicon icon. Also known as the Favorite icon, this is a small graphical representation associated with the website or page. With this feature, web designers can now make customizations in their sites browsing tools. This can be displayed in a tab bar on many browsers. The developers install Favicons as small renditions of a clients logo or something else related to their site. After creating your Favicon one would prepare to upload it to their server. The favicon can be put anywhere and it will be displayed on visitor’s tab bars and bookmark list if bookmarked.

Benefit of Favicom on your Website

The serious website owner should use a Favicon in their website. These are associated with web pages and can be implemented differently. First, website owner who have implemented the use of a Favicon file set their website apart from their competitors. This means your site becomes easily reachable, accessed and navigated easily when compared to that of the competitor.

Their use in your websites makes it have a professional and polished look. The Favicon is generated and implemented in different styling. This means it adds some aesthetics to your website making it look professional.

The tool implemented, helps to show off your brand. This means a client who logs into your website gets to know the brand and enhances the sign of trust. With the brand displayed in your website, many clients will start to look at the website whenever they are searching for a new product.

Any website that uses a Favicon file is easily recognized by people visiting it since it is a feature that really stands out to people. This helps in the identification of bookmarks and separates your pages from a crowded list of web browser tabs and bookmarks. As a result, they help to save time and make your browsing comfortable.

Benefit to the Business

This feature makes your website extremely recognizable. This tool helps clients visiting your site to bookmark their favorite site. It makes it easy when searching sites for mobile device users. You can also bookmark it easily on the personal computer or Mac. In most cases, clients save their favorite websites on mobile devices to show potential clients by simply locating your Favicon.

The Favicon help clients to know they are in the right place. This tool acts a marker to the website. This re-assures clients who may be visiting for the first time.

Many businesses use Favicon with their brand logos. This creates awareness to this brand. People who see the Favicon tool in your website tend to remember it easily when they come cross it in another place. This makes your brand known thus increase sales. This is a good marketing plan as it generates profits.

Many website owners have not installed this feature in their website. For serious business owners who have invested in creating a good website, this is the feature to use to get more traffic and make it easier for current traffic to find you.

Things you MUST do on your website

Website TipsSo a few weeks ago we told you what you should not do on your website.  Now we really want to tell you what you should do.  We’re not going to bore you with a bunch of non-related details, so let’s dive right into it.

Your Website should have a focus

Meaning you should not have just a bunch of information thrown on a page.  Let each element and sentence on your website have a meaning, it should be significantly relevant, especially if it is on the home page.  The main way to bring focus to your website is to make it clear why you want them to visit your website.  The purpose should be clear to the visitor within the first few seconds of being on the website.

Use Correct Spelling & Grammar

Make sure whether using a simple spell check, Ginger, which is awesome by the way or a professional editor.  Make sure that you have something or someone in place to review content before it’s published online.  Depending on your audience, some slang or industry language may be permitted or necessary here or there.  We talked more about that in our  10 Ways to make your website work for you article. In any case, the content of your website should be easy to read and flow through it with ease.  This is not the case if there are numerous of spelling and grammar mistakes.

Font & Text Readability

This was a huge problem years ago, when websites first became popular. Everyone was so excited about the different backgrounds available and kind of went crazy in their creativity. Now that websites have been around a little longer, we’ve evolved and gotten much better about ensureing that our content on the website is readable. When choosing fonts consider the background that it will be published on, consider the size of the font, consider the space in between lines. All of these elements plays a part of the readability of your website content. It should not be to large or to small. If someone has a difficult time reading they are obviously less likely to read it, no matter how great or important the information is.

Make navigation easy!

Make sure that you navigation flows and is in a place that’s easy to locate and read. Don’t make your visitor have to search forever to find how to move from page to page on your website. Because trust me, they won’t.

Give every page on your website a title

Making sure that EVERY page has a title will increase your page ranking. This is a simple yet very important thing to remember.

Make sure that your graphics have alt tags

What are alt tags, you may ask. Alt tags are an html element of a website that tells the web browser what the photo is. If your images on your website does not have alt tags, the browser is not so happy. Therefore when alt tags present, it increases your SEO rank.

Be consistent in your layout

Perfect example, do not have the navigation on the top on one page, then on the left side on another page and on the right side on another page. Your navigation links should be located in the same place on every page. Your color scheme should be consistent through out the website. Uniformity & consistency is a must!

Well for now, that should be enough to take in concerning your website. When these simple yet vitally important cyber rules are followed, your website visitors will be happier, browsers and search engines will be happier which will bring more traffic to your website which will ultimately make you happier. Be sure to check out our other article on things not to do.