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Business listing/ranking wrong?

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As a local business owner, it’s important for your business to be listed in Google’s search results.  One of the most common questions asked is, “How come my business information isn’t showing up incorrectly in Google?”

Google offers a dashboard for businesses that Google lists, as well as Google+.  A business owner enters his business name, address, phone number, some categories and the business hours into Google, and before he even gets to the site, Google shows information about the business.  So, why does the search sometimes yield incorrect information?

Three companies, (Infogroup, Neustar and Axiom), collect business data for United States businesses.  Google buys or leases information from at least one of these companies and puts it into its directory, however, instead of being added straight into Google’s directory, it’s bundled into a huge server that considers the information as one data source.  So, not only is the business information one of these data sources, Info Group maybe another data source, Neustar might be another data source and so on.  Google receives data from multiple feeds, which in turn supply a variety of other sites, i.e. Yellowpages.com   Yellowpages.com may receive information from the same source, but, if Google accesses a different data source, then this new data source’s information is added to the jumble of information.  Google may also add storefront views obtained while getting information for Google Maps/driving directions.  Remember, Google is receiving information from many sources, so, even though you’ve correctly stated your business information, Google seemingly trust the major sites, i.e., government sites, and if they have your information wrong, the search results will be wrong.

Google hires real people to review and call businesses, to verify categories and business address locations, and confirm data that they find throughout the system.  Finally, some human involvement!  But wait!  Google accepts data from other human reviewers as well, via a website called Google Map Maker that acts like a Wikipedia for locations.  Anybody in the world can go there and update data.  So, if you’re a business owner and you’re having trouble with Google publishing bad information about your business, what do you do?  Unfortunately, you can’t just go into the Google Places dashboard or the Google+ dashboard and fix this information.  You must go to all of these various sources and correct the information.  Can it get any worse?  Yes, if your business is International,  because the major data sources are different in every country and some research maybe needed to find out who the data source is.  Don’t despair; you have two options to correct these inconsistencies:

1)  The Hard Way- Time Consuming and Difficult

Update your information on every yellow page site on the internet.  Update your information with government authorities, check your information on the Google Map Maker site, because all of these feed into this central data base, which, then feeds into a Google search result for your business.  Also, you will always be at the mercy of possible HUMAN ERROR!

2)  The Easy Way- Let a SEO Correct & Manage Your Website

How?  Why?  Read last month’s blog- This will allow you to concentrate on increasing your business revenue instead of being concerned about where and if your business can be found.  If you can’t be found or have a low listing/rating, this translates into decreased sales, low customer base and poor internet presence.  Call Exousia @ 706-925-1759 or email-contact@exousiamg.com for SEO information and start moving up the ranks today.

SEO is important

SEO- Why do you need it?

SEO is importantWhat is Search Engine Optimization (SEO)?

SEO is a marketing discipline focused on ensuring visibility when people search for information online. SEO includes creativity and technical aspects to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Simply put, SEO makes sure your site operates so that search engines understand and maximize the site’s purpose. One of the most important elements to building an online marketing strategy around SEO is understanding your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users.

Searches—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

Three types of searches people make:

I want to do something, such as book a hotel room or listen to a song.

I need information, such as find an event or driving directions.

I want to go to a place on the Internet, such as Facebook, Instagram or www.exousiamg.com

When visitors contact on your site, will they be satisfied with what they find? The search engines’ primary responsibility is to serve relevant results to their users.  Ask yourself, what are your target customers looking for? Then make sure your site delivers it to them!

Why does my website need SEO?SEO-PNG-Images-180x180

The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.

Search engines are unique in that they provide targeted traffic—people looking for what you offer. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

The right SEO can get you thousands of visitors and increased attention; the wrong moves can hide, or bury your site deep in the search results where visibility is minimal.

In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

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If you're at a lost of words and are not sure which products are best for you and would like some assistance and or ideas.  Feel free to contact us at 706-925-1759 and we'll be more than happy to assist you.

 

 

5 Apps to be successful

5 Apps that Empower Entrepreneurs to Be Successful!

5 Apps to be successfulSome of the Apps below, are some that we think are just phenomial.  We use some of these apps as well as recommend them to our clients.  We’ve heard so many good things about each of these wonderful apps.

 

Acuity Schedulewww.AcuityScheduling.com

Have you ever double booked yourself for an appointment or forgotten about it all together? It’s impossible to be in two places at one time or recover from a missed appointment. Luckily, there is now Acuity Schedule! An innovative website and app that allows you and your clients to schedule and manage your calendar with just a few clicks. Ultimately, Acuity will help get you to where you need to be, when you need to be there. Check it out!

 

Mail Chimp – www.MailChimp.com

Business owners must know their business. Who is your target market? What is your top selling product? How much traffic is your website generating? If you haven’t already, tap into Mail Chimp. This clever technology empowers users to grow their business and improve email marketing! Clients receive sometimes hundreds of emails daily; you want yours to stand out from the rest! Start a campaign, design professional emails, organize your database, and stay connected with Mail Chimp!

 

HootSuite – www.HootSuite.com

Facebook, Instagram, Twitter, LinkedIn …the list goes on and will probably never stop growing. Let’s face it, social media has become a critical part of small business marketing strategy, but when it pertains to your business, work the social media platforms,  don’t let them work you! Hootsuite enables you to manage and post on multiple media avenues simultaneously, up to 5 at a time! Time is truly money, so save some by using this nifty site. With Hootsuite you can like, post, and repost smarter, not harder!

 

Asana – www.Asana.com

Team work makes the dream work! As a business owner, leadership, organization and communication can make or break your team! Download Asana and let this new app/website be the pillar of your success! Asana provides various essential features such as task assignments, to-do list, team chat & calendar! This app keeps you on your A game and ensures you and your team are moving forward in the right direction. Getting the work done! Check it out, you won’t be disappointed!

 

17  Hatswww.17Hats.com

17 Hats is exactly what is says it is! A website that offers a great deal of helpful features when organizing your contacts, calendar, and business processes for you and your clients. 17Hats conveniently connects with QuickBooks and accepts payments via PayPal. Being fairly new, we are looking forward to added features such as multi users and integration with other entities like Mail Chimp. The annual/monthly fees are reasonable when considering the benefits. This website is leading against its’ competitors; a sure thing! If you wear 17 hats in your business like most entrepreneurs, check it out!

Evernote – www.Evernote.com

Running a business can easily become overwhelming when considering the various tasks that need to be managed on a daily basis.  Evernote is another great way to stay on top of your many responsibilities as an entrepreneur!  Features include creating to do lists, organizing documents, and archiving bills & receipts which is one the best, among other things. Don’t let your work pile up and become a task that you can’t tackle; look up Evernote, you will be happy that you did!

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5 Keys to Being a Successful Entrepreneur

There are a number of keys that are necessary to be successful, but we’re only going to focus on five of them in this article. In order to be successful, an entrepreneur must be consistent and persistent. Some of the most successful entrepreneurs received more NOs before they received their first yes. Failure is a part of being a successful entrepreneur but even in the midst of not just one but many failures, you must not give up. You must be consistent in your efforts and persistent at being successful.

Another vital key to be successful is to be clear in your vision. It’s always difficult to reach a destination if you don’t know where you are going. A major mistake that entrepreneurs make is not being clear. It’s important to define early who you are, who you are marketing to, and what goal you want to reach. Without clarity, it’s difficult to accomplish your goals and even harder to have others echo or assist you in achieving your goals.

Are you willing to take risks? If so, great you have a good chance at being a successful entrepreneur. Every successful entrepreneur must be willing to take risks. It’s always great to see everything all laid out in plain view, but many times in business it’s not that simple. You will not always know what turn to take next, and need to take a risk, because maybe it will work and maybe it will not, if it doesn’t remember the first key, don’t give up, just be persistent and keep trying.

There are certain risks that can possibly be avoided with the proper guidance. What I’m really getting to, is to have a mentor. Having a mentor is a vital key to being successful. Wisdom and experience always supersede education. Reading books are great and having knowledge is necessary, but having a mentor to give real and practical insight can make the difference in the success or failure of every entrepreneur. A good mentor will provide advice, insight and resources that will assist you on your road to success that may never be found in a book.

As you read at the beginning of this article, there are a number of keys necessary to be successful, but the final key that we are going to discuss is in order to be successful you must be “BE A LIFETIME LEARNER”. You will constantly learn new technologies, laws, regulations, procedures and more. This will only happen if you commit to being a lifetime learner. If you are not open to learning new things frequently then your business will not grow, it will remain stale and stagnate. I believe you are a learner and that you are willing to learn if not, you probably wouldn’t be reading this article. I encourage you to continue to learn, grow and follow the keys mentioned above and you’ll soon find that success is right around the corner.