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Metrics to Assess Your Marketing Efforts

Metrics to Assess Your Marketing Efforts

  Spending money to get a great website and marketing your website will go in vain if you don’t properly track the results of your marketing efforts. In this article, we will discuss some metrics that must be considered when measuring the success of your website....

Entrepreneurs Continue Learning and Developing in 8 Simple Ways

Entrepreneurs Continue Learning and Developing in 8 Simple Ways

  All the top performing leaders, entrepreneurs and business owners utilize this rule: Keep learning, never ever stop. Looking for ways to keep learning as a leader and entrepreneur? Take these eight tips on a spin: Make time to read self-development books for...

10 ways to engage your website visitors

In order to achieve the purchase that you created a website to begin with, you must engage your website visitors. Engaging website visitors is where lead conversion began. Statistically, the average website visitor spends time on a website for about 4.5 seconds. This...

5 Ways to Promote Your Website

5 Ways to Promote Your Website

1. Use Social Media to promote your website Social Media is one of the most powerful and effective tools any business can take advantage of. From small firms to large enterprises, billions are using it! If you are not using social media, then you are missing out on...

Stay Motivated During Changing Seasons!

3 Ways To Stay Motivated For Success First Get Serious Make a decision to go all the way to the top. Now make up your mind to go all the way to the top, and your life will take off. Because it’s the most extraordinary thing. Your life is like a shadow going up the...

5 Critical Components of a Successful Marketing Plan

5 Critical Components of a Successful Marketing Plan

A marketing plan is a comprehensive blueprint which outlines an organization's overall marketing efforts. There are however 5 major components of the marketing plan that can ensure success. Most small businesses tend to become a little fearful of creating a marketing...

Authors, Why Spend Thousands?

Authors, Why Spend Thousands?

How Many Books Will I Sell? The average number of books sold is often said to be a figure like 1-250. Many authors spend time writing, editing, formatting, blogging, tweeting, facebooking, developing a website, writing sequels, supporting other authors and working a...

Authors, Market Books That Sell!

Authors, Market Books That Sell!

Did you realize that you should begin marketing your book three months before you publish?  This will give you time to build a following and create some excitement.  People will be anticipating your big reveal.  Your Target Audience Who am I writing to? Age?/Gender?...

Author’s Website

Author’s Website

Tips for Establishing A Successful Website  Try to use your name as the domain name for your website; this makes it easy for followers to find you through search engines.  The design should express your theme.  Look at your site, can it answer specific questions? ...

Keys To A Best Seller’s Book Cover

Keys To A Best Seller’s Book Cover

Do you judge a book by its cover?  We all have bought at least one book just because the cover caught out attention.  Many times, as we begin to read, we realize that the cover has nothing or little concept of the contents of the book. An author may be the brand...

Website Security

Website Security

Starting in October, 2017, Google Chrome users who use the “Incognito” mode will be warned when visiting any site that isn’t protected with a SSL Certificate.  All sites that collect user information will be labeled “Not Secure”.   This security warning will appear...

The Benefits of a Business Email

The Benefits of a Business Email

Professionalism/Credibility A custom email address for your business is important because it makes you and your business more memorable in your customer's inbox.  A custom email address helps you create a professional image and boosts your business’ credibility. ...

What a Difference!

What a Difference!

What A Difference Social Networking Makes! Are you missing out on the benefits of having a social media presence?   Where do you rank among your competition?  It's possible that you are losing customers because you are not connecting with your audience.  Do you...

Business listing/ranking wrong?

Business listing/ranking wrong?

As a local business owner, it's important for your business to be listed in Google's search results.  One of the most common questions asked is, "How come my business information isn’t showing up incorrectly in Google?" Google offers a dashboard for businesses that...

SEO- Why do you need it?

SEO- Why do you need it?

What is Search Engine Optimization (SEO)? SEO is a marketing discipline focused on ensuring visibility when people search for information online. SEO includes creativity and technical aspects to improve rankings, drive traffic, and increase awareness in search...

Popular Promotional Items

Popular Promotional Items

Many small businesses do not create a marketing budget. This could make a huge difference in your business.  Even if it's a small budget.  Every business should allocate a certain amount of money to marketing. Let's not continue in 2017 by saying that we...

6 Apps that Empower Entrepreneurs to Be Successful!

6 Apps that Empower Entrepreneurs to Be Successful!

Some of the Apps below, are some that we think are just phenomial.  We use some of these apps as well as recommend them to our clients.  We've heard so many good things about each of these wonderful apps.   Acuity Schedule – www.AcuityScheduling.com Have you ever...

5 Keys to Being a Successful Entrepreneur

5 Keys to Being a Successful Entrepreneur

There are a number of keys that are necessary to be successful, but we’re only going to focus on five of them in this article. In order to be successful, an entrepreneur must be consistent and persistent. Some of the most successful entrepreneurs received more NOs...

No Networking! No Business

No Networking! No Business

You read it right! If you choose not to network then you don’t have a solid business. Networking is a vital key in a business. People do business with people. People enjoy interacting with other people, and most importantly, with people they trust. Many people are...

Good Health = Better Business Practices

Good Health = Better Business Practices

There is a plethora of information that discusses many issues regarding the effects that poor work habits have on health. These topics can range anywhere from complications from sitting over long periods of time to staring at a computer for too long. Work-induced...